It seems like everybody is using Twitter nowadays, but can it make sense from a business perspective? The answer of course is a resounding yes, but only when thought has put been into my best to integrate it into your existing marketing strategy.
Typically, new business users of twitter add hundreds of people “willy nilly” thinking that if they cast their nets wide enough, it will result in more eyeballs on their sites – and greater exposure for their product or service. This haphazard approach is ineffective because of its disorganized, misguided approach.
There are a number of services that have the potential to scan real time tweets, follow users with certain interests and more. This is certainly a more useful way of tracking down the right twitter users. It is also a better use of your valuable time. Check of these links:
http://www.twollow.com
http://www.twitterfall.com/
http://www.contwext.com/
These are just a handful of tools to get you started in your adventures with twitter. From the start, it is important to ensure that you are targeting those who are interested in what your site is offering.
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